Google Wants To Make Your Site a Little Bit Faster With Its New Tag Manager For Analytics And Marketing Tags

One counterpoint to all of Google's spring cleaning: it's also moving ahead with launching new features. Tag Manager, out today, is aimed at help websites speed up their load times and make modifying them a little more efficient to boot, with the introduction of all-in-one coding that links up with analytics and other advertising and marketing services. The challenge that Google is trying to fix is this: there are a lot of analytics, marketing and advertising services that websites can use today to monitor how their content is used, and to better monetize that content. But with each service comes a bit of code that needs to be incorporated into the site. Each piece of code means speaking with different third-party services, and that can slow a site down to no end. (Just look at the bottom of your screen on a slow-loading site and you can often see the passage of these different services.)

Source: http://feedproxy.google.com/~r/Techcrunch/~3/FWzAQFyYemY/

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