Automotive Marketing: Boardwalk Ferrari : National Industrialization ...

Posted on | April 1, 2012 | Comments Off

Automotive Marketing: Boardwalk Ferrari

Ferrari has launched the new Ferrari FF, the first ever four wheel drive sports car produced by the Ferrari brand. It is considered to be Ferrari?s most powerful four seat car model. If you are in the Dallas, Texas area and are a Ferrari enthusiast then visit Boardwalk Ferrari or Boardwalk Maserati dealership now. You can also visit Brian Ongaro, the Vice President for Sales and Marketing for Boardwalk Auto Group, online and he and his team can talk to you about how to acquire the latest super car model from the Ferrari stable.

Ferrari is one of the most respected sports car brands today. An achievement not even its founder Enzo Ferrari could have planned when he started Scuderia Ferrari, where he sponsored amateur race car drivers to win car races using Alfa Romeo cars. His career in the race car industry began when Alfa Romeo noticed his success at developing drivers to win races using their cars and they made a decision to hire him to head the Alfa Romeo car racing department.

This life-long love affair with car racing and race cars allowed Enzo Ferrari to build Ferrari into the premier sports car company that it is today.

The Ferrari would have remained a race car and not a road car if not for Enzo Ferrari?s need to finance Ferrari cars in the Formula One races. Because he needed the money to continue his company?s race car tradition the very first Ferrari road car, the 1947 125 S, was built and sold to the public. This started another tradition for the Ferrari company the development of super cars. Before his death in 1988, Enzo Ferrari launched the Ferrari F40 the most famous super car in the history of the all super cars. In 2000, to honor their founder Ferrari launched the Enzo. The fastest Ferrari road car ever developed and the most expensive with a .8 million dollar price tag. It was a limited edition model available only to a few enthusiasts.

The reputation of Ferrari as one of the most powerful race cars in the world is proven in its uninterrupted and successful presence in the Formula One races. It is the only car brand that continues to be part of the Formula One race since it started. This reputation as a leader in the race car industry allowed Ferrari to branch out into developing race cars for other teams in different race car competitions. They have also developed concept cars such as the Ferrari Mythos and the Ferrari Millechilli whose designs have been incorporated in their production models. They have collaborated with automobile coachbuilders such as Fioravanti, Pininfarina, and Zagato in a Special Projects Program funded by billionaire enthusiasts to develop and build one of a kind cars using their Ferrari models as structural base. The SP 1 was commissioned by a Japanese businessman. Another one is the P540 Superfast Aperta, funded by an American billionaire.

To continue this leadership tradition, Ferrari is now involved in developing a hybrid system for their cars. They have announced that in 2015, a hybrid Ferrari will be in production. To learn more about Ferrari cars visit Brian Ongaro, VP for Sales and Marketing for Boardwalk Auto Group in Dallas, Texas, a leading source of luxury cars in the U.S. Visit Boardwalk Ferrari, Boardwalk Maserati, Boardwalk Volkswagen, Boardwalk Audi and Boardwalk Porsche in Plano, Richardson and Dallas, Texas.

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